The Selling Process

  1. Overview
    We have mutual objectives to market and sell your property:
    At the highest possible price
    In the fastest time possible
    With terms that meet your needs
    We will be working together as a TEAM to get your real estate SOLD. Cooperation and communication will benefit the successful completion of these objectives.
    Five Factors that affect marketability of your property:
  2. Price
    2. Condition of the property
    3. Location! Location! Location!
    4. Terms
    5. The REALTOR ® you select

You can’t control location but you can control the other 4
Your decision to hire a REALTOR® MUST be based on the PLAN, NOT THE PRICE. REALTORS® control marketing plans, but NEVER market price. Be cautious of REALTORS® who tell you what you WANT to hear instead of what you NEED TO HEAR.

  1. Advertising & Marketing
    Maximum Exposure AND Maximum Results.
    A professional, recognized BERKSHIRE HATHAWAY HOMESERVICES, ST. GEORGE sign in front of the property with 24 hr. contact information.
    The Washington County Board of REALTORS® Multiple Listing Service (MLS).
    The Wasatch Front Multiple Listing Service (WFRMLS).
    Internet marketing through:

National Multiple Listing Service.
Internet marketing on the #1 southern Utah Internet site:
Professionally taken MULTIPLE photos of your property displayed on most advertising mediums used.
FULL Color property feature flyers inside the property. This is a VERY effective way of offering the property for sale and give it the proper and professional representation that is expected by Buyer’s and deserved by Seller’s.
FULL Color property feature flyers distributed to qualified Buyer’s.
Property feature flyers outside the home in a brochure box for drive-by traffic.
Active marketing and networking to ALL Washington County Board of REALTORS® members.
Target marketing to specific Buyer pools or groups.
Bob’s personal phone book advertising in the major local area phone books.
Phone call solicitation to neighboring home and property owner’s (restrictions apply due to the Do Not Call Registry).
Attendance at or participation in local and national seminars, training / convention events that Bob teaches at or attends.
Active involvement in civic, church and community activities
Other mediums as researched and found effective by Bob.

    Internationally known and recognized name.
  2. Negotiation Skills / Education
    Hiring a REALTOR® is no longer the “3 P’s”:
  3. Put up a sign
    2. Put it in the paper
    3. PRAY that it sells

You need someone qualified to represent your best interests and facilitate and acceptable, qualified, binding contract and a successful closing.
Bob AND his TEAM have those skills!!
Bob’s Designations & Education:
B.S. Marketing With Pre-Law Minor; Westminster College, Salt Lake City, UT
A.S. Management; Salt Lake Community College, Salt Lake City, UT
Graduate REALTORS® Institute (GRI)
Certified Residential Specialist (CRS). Only 6% of ALL REALTORS® world-wide have earned the right to be called a CRS. Only 4% have developed special residential sales skills and enhanced their residential sales knowledge through study, dedication and experience. The Certified Residential Specialist (CRS) is a professional designation awarded by the Residential Sales Council, and affiliate of the National Association of REALTORS®. It is the nationally recognized symbol of residential sales excellence.

  1. Benefits of Working With Bob
    Bob and his TEAM of experts will give you the benefit of their experience!
    We Will Show You How To Help Your Property Sell Quickly.
    Our expertise allows us to recommend how you need to stage your home to sell. We will analyze and direct you to properly place and pack furniture, possessions, etc. that may detract from the salability of your home. A home needs to be presented to a Buyer in a neutral state. They don’t want to see your possessions. They’re seeing the home to decide if their possessions would fit.
    We Will Help You Evaluate Your Offers.
    When we bring a Real Estate Purchase Contract to you for your consideration, we will explain the pro’s and con’s involved so you’ll have ALL the facts to make a proper, good and informed decision.
    We Will Explain The Process Of Selling A Home.
    We will explain the selling process so there won’t be any surprises along the way and you can feel comfortable during the transaction
    We Will Attend The Closing.
    Many REALTORS® DON’T!! Surprising isn’t it? You need to be represented at the closing table to make certain ALL documents are correct and as represented. You are just as important to me when the listing is signed as when the closing documents are signed.
    You Benefit AFTER The Closing!!
    Our hope is to have you as clients for life!! We send things to you in the mail to update you on current market conditions, real estate facts, helpful hints, special discounts offered by our Preferred Customer Program and even goodies or surprises throughout the year, including your birthday!!

Let US Handle The Headaches Such As:
Window shoppers or “tire kickers”
Taking calls ALL hours of the day & night
Establishing the price of the home
Recommending adjustments to the price if the market dictates
Qualifying Buyer’s. Did you know financing issues represent 87% of ALL closing related problems?
Handling Buyer remorse. Buyer remorse represents 11% of ALL closing related problems.
Making sure the transaction gets CLOSED.
Negotiating with the Buyer and/or Buyer’s Agent in your behalf.
Knowing what needs to be done for the home to qualify for a loan.
Provide you with information and a REALTOR® contact for the new area you’re relocating to if outside Washington County.

  1. The Bottom Line
  • Works harder
    • Works longer hours
    • Offers more and better customer service
    • Sells your property faster
    • Is more educated
    • Is more committed
    • Is more dedicated
    • Provides better service
    • Gets you more money
    • Sells more properties per year
    • Has a better Internet site
    • Has a better TEAM staff
    • Gives you more marketing and advertising exposure

Bob Richards & Associates
therefore,“Consider It Done!!” and Start Packing!!

  1. Stats On Bob
    Washington County Board Of REALTORS® Average Days On The Market: 121
    Bob’s Average Days On The Market: 103
    Average List/Sales Price Percentage For Washington County Board Of REALTORS®: 98%
    Bob’s Average List/Sales Price Percentage: 98%
    Average Washington County Board Of REALTORS® Number Of Transactions Closed Per REALTOR® Per Year: 16
    Bob’s Average Number Of Transactions Closed Per Year: 120
    REALTORS® Average Number Of Hours Worked Per Week In Washington County: 23
    Bob’s Average Number Of Hours Worked Per Week: 71
  2. Recognition & Awards
  • State of Utah REALTOR® Licensee
    • Member, National Association Of REALTORS® (NAR)
    • Member, Utah Association Of REALTORS® (UAR)
    • Member, Washington County Board Of REALTORS®
    • Member Wasatch Front Multiple Listing Service
    • Lifetime Member, Washington County Board Of REALTORS® Million Dollar Club
    • RE/MAX International Hall Of Fame Award Recipient
    • RE/MAX International Chairman’s Club Award Recipient
    • RE/MAX International Platinum Club Award Recipient
    • RE/MAX International 100% Club Recipient
    • Graduate REALTORS® Institute (GRI)
    • Certified Residential Specialist (CRS)
    • RE/MAX Mountain States #1 REALTOR®
    • Top 5 REALTOR® In RE/MAX Mountain States region
    • Past Treasurer, Washington County Board Of REALTORS®
    • Past Chairman, Washington County Board of REALTORS® Governmental Affairs Committee
    • Past Chairman, RE/MAX First Realty
    • Past Board Of Director, RE/MAX First Realty
    • Washington County Board Of REALTORS® Rookie Of The Year (1992)
    • ERA Franchise Systems International Rookie Of The Year (1992)
  1. References
    To protect the privacy of my past clients, I do not give their names and phone numbers on this site. However, they are available upon request to qualified inquiries. I’d prefer a personal, phone or E-mail visit with you prior to giving you their information. Know that Bob and his Team have thousands of past clients available to give you a FANTASTIC reference on him and his TEAM. You can also look at the Client Testimonial section for more information.
    This page contains information about Real Estate, Homes for Sale and The Selling Process in the Saint George, Utah area. This information is also applicable for Washington, Ivins, Santa Clara, Pine Valley, Toquerville, Hurricane, LaVerkin, Bloomington, Bloomington Hills, Little Valley, and Cedar City.