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Selling Your Home in Southern Utah

Learn what to do before and during the selling process.


Download the Seller's Guide by Bob Richards to see what it means to have over 25 years of experience on your side when you choose Bob Richards and Associates to help you sell your home.

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  • We have mutual objectives to market and sell your property:
    • At the highest possible price
    • In the fastest time possible
    • With terms that meet your needs
    • We will be working together as a TEAM to get your real estate SOLD. Cooperation and communication will benefit the successful completion of these objectives.
    Five Factors that affect marketability of your property:
    1. Price
    2. Condition of the property
    3. Location! Location! Location!
    4. Terms
    5. The REALTOR ® you select
  • Maximum Exposure AND Maximum Results. A professional, recognized KELLER WILLIAMS, ST. GEORGE sign in front of the property with 24 hr. contact information. The Washington County Board of REALTORS® Multiple Listing Service (MLS). The Wasatch Front Multiple Listing Service (WFRMLS). Internet marketing through: • www.BuyUtah.com • www.Realtor.com • www.KW.com • www.UtahRealEstate.com • www.Zillow.com • www.Trulia.com • www.Homes.com • www.KWStGeorge.com • www.TourFactory.com • www.CirclePix.com • www.ELookyLoo.com • PLUS OVER 300 SYNDICATED SITES EXCLUSIVE ONLY TO KELLER WILLIAMS

  • Bob and his TEAM of experts will give you the benefit of their experience! We Will Show You How To Help Your Property Sell Quickly. Our expertise allows us to recommend how you need to stage your home to sell. We will analyze and direct you to properly place and pack furniture, possessions, etc. that may detract from the salability of your home. A home needs to be presented to a Buyer in a neutral state. They don’t want to see your possessions. They’re seeing the home to decide if their possessions would fit. We Will Help You Evaluate Your Offers. When we bring a Real Estate Purchase Contract to you for your consideration, we will explain the pro’s and con’s involved so you’ll have ALL the facts to make a proper, good and informed decision. We Will Explain The Process Of Selling A Home. We will explain the selling process so there won’t be any surprises along the way and you can feel comfortable during the transaction We Will Attend The Closing. Many REALTORS® DON’T!! Surprising isn’t it? You need to be represented at the closing table to make certain ALL documents are correct and as represented. You are just as important to me when the listing is signed as when the closing documents are signed. You Benefit AFTER The Closing!! Our hope is to have you as clients for life!! We send things to you in the mail to update you on current market conditions, real estate facts, helpful hints, special discounts offered by our Preferred Customer Program and even goodies or surprises throughout the year, including your birthday!! Let US Handle The Headaches Such As: Window shoppers or “tire kickers” Taking calls ALL hours of the day & night Establishing the price of the home Recommending adjustments to the price if the market dictates Qualifying Buyer’s. Did you know financing issues represent 87% of ALL closing related problems? Handling Buyer remorse. Buyer remorse represents 11% of ALL closing related problems. Making sure the transaction gets CLOSED. Negotiating with the Buyer and/or Buyer’s Agent in your behalf. Knowing what needs to be done for the home to qualify for a loan. Provide you with information and a REALTOR® contact for the new area you’re relocating to if outside Washington County.

    • Ask for a Free Home Evaluation: An appropriately priced home will not only result in an efficient sale, but it will also generate competing offers and drive up your home's value. Our free market analysis considers the most actively searched prices and home values in the area and provides you with an evaluation that puts it all in perspective.

    • Use a Professional to Market and Sell Your Home: At Bob Richards & Associates, our proven marketing plan takes the guesswork out of selling your home.

    • See What Homes are on the Market: Use our search tools to get an idea of the competition in the St. George real estate market.

We're here to help YOU!

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St. George, Utah Seller Agency & Representation

As the Buyer and Seller proceed with a real estate transaction, it is important that they each understand their professional relationship with the real estate agent(s) and with the company.

Who represents who in a real estate transaction?  In Utah, “agency” can be one of three things; 1) Seller Agency; 2) Buyer Agency and 3) Limited Agency. According to Utah State Law, “A Seller’s Agent works to assist the seller in locating a buyer and in negotiating a transaction suitable to the seller’s specific needs.  A Seller’s Agent has fiduciary duties to the Seller which include loyalty, full disclosure, confidentiality, diligence, obedience, reasonable care, and holding safe monies entrusted to the agent.

An agent may represent, through the brokerage, a seller who wants to sell property or a buyer who wants to buy property. On occasion, an agent will represent both seller and buyer in the same transaction. When an agent represents a seller, the agent is a ‘Seller’s Agent’, when representing a buyer, the agent is a ‘Buyer’s Agent’, and when representing both seller and buyer, the agent is a ‘Limited Agent’.

Every real estate agent must affiliate with a real estate broker.  The broker is referred to as a Principal Broker or a Branch Broker (if the brokerage has a branch office). The broker is responsible for operation of the brokerage and for the professional conduct of all agents.”

Agency sounds very complicated but it doesn’t have to be.  Allow Bob Richards & Associates to answer your questions and be your professional advocates. They will provide you with accurate, honest and important counsel so you can make a proper, educated and informed decision.

Our site contains information about real estate, seller agency and representation in the St.George, Utah area. This information is also applicable for Ivins, Diamond Valley, Hurricane, LaVerkin, Santa Clara, Washington Fields, Washington, Cedar City, and Dammeron Valley.

I Want to Sell Now!

Selling your real estate property has never been easier. All you have to do is contact our team and then we will do the rest. That is why our motto is, "CONSIDER IT DONE!!".

St. George Home Seller's Tools

  • Ask for a Free Home Evaluation: An appropriately priced home will not only result in an efficient sale, but it will also generate competing offers and drive up your home's value. Our free market analysis considers the most actively searched prices and home values in the area and provides you with an evaluation that puts it all in perspective.

  • Sell Use a Professional to Market and Sell Your Home: At Bob Richards & Associates, our proven marketing plan takes the guesswork out of selling your home.

  • See What Homes Are on the Market: Use our search tools to get an idea of the competition in the St. George real estate market.

Get The Free Seller's Guide

25 Years of Tips and Tricks To Help You Sell Your Home or Property